This is a demonstrator project created by Japanese designer Naoto Fukasawa. I love the idea, because it really does capture what a banana skin is. The colors, shape, and texture are perfect.
Here’s Fukasawa’s design for a strawberry juice box:
Here’s a second version, with a similar design. This one is actually on the market in Japan, I’m told, which is why it is less clean: the package needed information on it.
Less clean, but still lovely compared to some of our stateside juice packaging horrors:

Tropicana’s “Pine-Sol” line of bottle styles…

…everything about this is undignified.
You get the idea.
Thanks for the tip, Dimitri (again!)

Nobel Prize winner Paul Krugman 
