Image: Guardian newspaper, UK
A good slideshow from the U.K.’s Guardian newspaper, featuring a plantation in Ecuador operated under the “Fair Trade” system, which guarantees workers a decent living wage and benefit. This is especially important in Ecuador, the world’s largest banana exporting nation, which has weak labor laws. It is, however, hard to say exactly how much good banana workers derive from Fair Trade – such fruit has very low market share, and the actual benefits aren’t clear (for example, in the gallery linked below, one of the positives is touted as labor-saving cable systems that make it easier to move bunches to packing areas, as opposed to carrying them manually. The reality is that most commercial plantations use cable systems – because they’re more efficient, not out of altruism.)
The trick with banana fair trade is going to be figuring out how to make it work with a product that is, essentially, an ultra-cheap commodity. Fair-trade coffee is successful because people are willing to pay $14 a pound for it – you can match it up with high-quality beans and essentially offer a premium product at a higher price. Right now, the most successful fair trade bananas sold in the U.S. are offered as an ingredient in Ben & Jerry’s Chunky Monkey ice cream; again, that’s a product folks are willing to pay extra for. It remains to be seen whether Fair Trade bananas can be sold in large scale at the low prices most American consumers would probably demand. I hope the answer is yes.
CORRECTION: Fair Trade Chunky Monkey is – it seems – only offered in the UK version of the flavor (see this video, from the Brit B&J website; click on the “Ecuador” link at the bottom.) I’ve got a request in to the ice cream makers’ U.S. spokespeople for clarification.
Watch the Guardian slide show here.
The bananas from the plantation pictured in the Guardian essay are marketed in the US under the OKE brand name. Find out more about them – including where to buy them – here
Nobel Prize winner Paul Krugman 
