As I’ve said before, the best thing the banana companies do is position their product as an alternative to salty snacks and candy. In this ad, from The New York Daily News (Oct. 23, 2009) the fruit also takes on pricier energy bars.
A smart move that also notches prices up – at an averge of seventy-five cents for a convenience store single banana – to about four times the supermarket per pound tag.
The single confusing thing is the newspaper ad. Will people seeing really be prompted to spontaeous banana purchases?
Bananas vs. junk.
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Nobel Prize winner Paul Krugman recommends it.
Listen to my interview on NPR's Fresh Air.
My own op-ed in the New York Times.
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